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Beauty With Health Uncompromised!

About Us

Our mission

To promote healthy skin, mind and body free of toxic chemicals.

How we differ

Do you sometimes struggle to find skin care products that are truly 100% natural, clean, affordable and nourishing for your skin?

Do you feel like you are spending so much money buying skin care products that only last a few uses before you have to replenish? 

You are not alone. 

A lot of skin care products on the market that claim to be natural contain so many processed ingredients you cannot even pronounce that makes you wonder - how natural can this really be?

Also, most beauty products are formulated using water which necessitates the addition of a preservative to extend their shelf life. They are then packaged in small sizes to ensure it is used up before the beyond use date.

This begs the following questions – What are you really paying for? Water, Synthetic products or Aged preserved skincare?

At Asa Therapeutics,

·      All of our products are handcrafted here in the U.S.A. 

·      We make our products in small batches to ensure freshness.

·      We use 100% natural quality ingredients in all of our products. Never artificial or synthetic ingredients. 

·      We rely on herbs, butters and oils, packed with phytonutrients that nourish and care for your skin.  

·      All of our products are anhydrous, meaning they do not contain any water. This has so many advantages. 

1.     It eliminates the need for adding a preservative. Some people with sensitive skin find preservatives to be quite irritating to their skin.

2.     Extends the shelf life of our products naturally.

3.     No water means our products are very potent, giving you more value for your money because you only need to use a little bit at a time to see positive results.  WINNING!

The skin is the largest organ in the body and serves as a barrier to protect us from external factors. At Asa Therapeutics, our goal is to nourish your skin by feeding it with wholesome natural ingredients because your health is a priority to us.

Our Process

Herbs are powerful! No wonder traditional healers have used them as medicine since ancient times. We use locally sourced in the U.S.A and tropical herbs wildly harvested and handpicked in Nigeria, West Africa.

We start by putting a blend of herbs in clean, glass mason jars, pouring oil over them and allowing them to slowly infuse for at least 6 weeks. During this time, the phytonutrients in the herbs seep into the oils. We sieve the herbs out and use the enriched oil as a base in our products. 

It is a process that requires lots of patience but well worth it at the end!

How we started

Asa therapeutics was created by Dr. Asa Gbugu, a public health and holistic pharmacist. She battled with acne for most of her teenage and adult life and had to be on several prescription medications to control her acne. Aware of the short and long-term adverse effects of these medications, Dr. Asa decided to seek more natural and holistic ways to care for her skin.

In 2016, after much research into natural ingredients, probiotics and herbs, she came up with a formula that cleared her skin and made her independent of taking medications for her acne. She began making skincare products for her family, gradually swapping store-bought products for healthier, natural ones. Eager to share this with the world, she took her products to the local farmers market selling natural deodorant, herbal salves and products to soothe sensitive and irritated skin. Asa Therapeutics was born!


In January 2020, she received devastating news that a family member/loved one had been diagnosed with breast cancer and had to begin chemotherapy and radiation treatment. As a pharmacist, Dr. Asa was aware that these treatments can affect all parts of the body, including its largest organ, the skin. Some people who go through chemo/radiation will experience dryness, itchiness, increased sun sensitivity, redness, rashes, peeling, tenderness and darkening of the skin.


Dr. Asa began to explore specific herbs and natural ingredients that would deeply soothe and nourish distressed skin. With her knowledge of natural skincare ingredients and newly found information, Dr. Asa formulated a line of products that would moisturize, soothe, nourish and care for the skin before, during and after chemotherapy and radiation. These products are 100% natural and free of synthetic ingredients, fragrances, parabens and other harmful substances.


Since then, Dr. Asa has put a smile on faces of people all over the world going through cancer treatment making them feel beautiful and special.

She lives by the motto – Beauty with health uncompromised!

We would love to connect with you! Find out why people love us and try us today!

Founded by Dr. Uchenna Gbugu

Born and raised in Nigeria, Asa migrated to the united states in the early 2000’s to further her education. She subsequently obtained her doctorate degree in pharmacy and a master’s degree in public health. Dr. Asa has a deep interest in natural and holistic health. She believes food is medicine and plants hold the key to healing us internally and externally. She is well aware and concerned about the adverse effect’s chemicals in our food, skin care products and environment can have on our health in the short and long-term. Her background in pharmacy and knowledge of traditional herbal medicine helped her create Asa Therapeutics. Her mission is to continue to provide skin care products that harness the power of herbs, using only natural ingredients that are clean, effective, gentle and nourishing to the skin. She believes that good skincare should not come at a cost to our health and lives by the motto – Beauty with health uncompromised.

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